Online Marketing Jobs are in demand today. As there is mushrooming of business activities across the globe and digitization making an impact on consumer behavior, one can’t deny the prosperous future of professionals engaged in online marketing jobs. The Internet has bridged the gap and connected people across the horizon. Online marketing is the only way to reach online customers on a large scale. Hence, there will be abundant openings for online marketing jobs in India and across the globe

The advent of digitization came with a bang. It has engulfed the whole world under it. There is hardly any business that is not a part of the digital world at the moment. And digital marketing is climbing the stairs at a fast pace, without even pausing to look back. Each business aims to reach as many people as possible and that can easily be done through digital marketing. Therefore, online marketing jobs are the new trend.

The traditional methods of marketing are now past gone and digital marketing is the need of the hour. The option of digital marketing jobs for freshers is a good one.
Advantages of Digital Marketing as a Career:

Digital marketing has great job opportunities. The number of businesses is increasing each day and hence the presence of businesses online is also increasing. The online bandwagon is getting broader by the day and therefore opportunities in online marketing jobs are also increasing.
The pay scale for digital marketing jobs is very high. In fact, it is one of the highest paying job profiles.
The chances of prosperity in this profession are ever-increasing. Since the whole world around us uses social media extensively, it has become very easy to promote something online. You only need to know the right tactics and directions of approach.
The number of people who used the internet in 2015 was 259.88 million. By 2019, the number grew up to 407.11 million. And by 2022, the number is expected to reach a whopping 512 million users. Which means that people will be heavily dependent on the internet. So the profession is never out of date.The number of businesses that want to promote their brand digitally is also increasing not just because digital presence is important for them. But also because the platform of digital marketing is cheaper. Instead of spending thousands and lakhs of money to get an advertisement printed in the newspaper, businesses prefer promoting their brand on social media.

Digital Marketing is omnipresent in cities like Pune, Mumbai and Bangalore and Hyderabad because the number of startups and businesses in these cities is increasing at a pace faster than any other city. Companies are always in favor of digital marketing because of its low cost and the advantage of a high return on investment.
Various Career Prospects:

There are numerous options available in the field of online marketing. Some of them are listed below:

Web Designer and Web Developer
Professional Blogger
SEO Analyst
Social Media Executive
Search Engine Marketing Expert
Content Writer
Content Marketer
Digital Marketing Manager
Analytics Manager
E-mail Marketing Manager
PPC Expert
CRM Manager
Digital Agency Account Director

To start a career in online marketing, you do not necessarily need to have a particular degree. Just a certification course in digital marketing can also help you to learn a lot of new things. And you will be good to go and start your career with a job. The pay scale can be anywhere in between INR 2 LPA to INR 10 LPA, depending on the designation that you choose to enter. As well as depending on the firm you choose to work with. If you work hard and bring in higher returns of investment, the salary can reach even higher. The scope is endless. You just need to take the first step and start.

Source: Free Articles from

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